Marketing Information

Marketing Information

Direct Mail Response Rates Mislead if You are Careless


I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo.

Your Marketing - From The Couch To The Cash Register


When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road.

Direct Mail Response Rate Boosters (12 tips and ideas)


1. Mail to a different listYour list is the most important part of your direct mail campaign.

Your REALTOR® Marketing Plan


The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales.

Direct Mail Response Rates Low? Eliminate These Mistakes


Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LISTYou are mailing to people who are never likely to buyYou are not mailing to others in the same business who influence the buying decisionYour list is out of dateYour names and addresses are not formatted correctly for proper deliveryYour list has job titles only, not namesFORMATYou are using the wrong format for your audience (self-mailers to professionals, for example)Your letter and brochure are not complete sales pitches in themselvesYour liftnote or buckslip confuses your offer or main selling promiseENVELOPEYour envelope gives too much away, so your prospects throw it away unopenedYour mailing envelope looks like junk mailYour package is addressed to "Occupant" and not to a person by nameMESSAGEYour letter lacks a strong, customer-focussed headlineThe opening line in your letter is not compellingYou spell your prospective customer's name incorrectlyYour letter lacks specifics about product size, weight, color and other vital detailsYou discuss product features but not customer benefitsYou talk too much about your company and not enough about your readerYou do not create enough desireYour letter lacks urgencyYou do not offer a guaranteeOFFERYou are offering the same thing that your competitors are offeringYour offer is not specificYour offer is not exclusiveYour offer is not relevantYour offer is not valuableYour offer is not uniqueYour offer is not usefulCALL TO ACTIONYou do not ask for the orderYou ask for the order, but too late in your letterYou conclude by saying, "If you have any questions, don't hesitate to contact me"You give too many ways to respond-or not enoughREPLY DEVICEYour reply device is too clutteredYou do not tell prospects what to do to buy your product or serviceYour reply device is not postage-paidTIMINGYou are mailing at the wrong time of the yearYour letter is arriving on the wrong day of the weekYou are mailing too often, so prospects ignore youYou are not mailing often enough, so prospects do not remember youAbout the authorAlan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail.

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits


"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker.

6 Article Marketing Smarts: How To Get More Reprints And Exposure


Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows


Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc.

Sales and Marketing: Can One Exist Without the Other?


Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department.

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter


Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]Purpose: Generate appointments for salespeople[MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name.

Small Business Pricing: Setting A Price For Your Product / Service


The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service.

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation


The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it.

No One Gives A Damn About Your Business. Unless You Give em A Reason To


The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it.

Inform vs. Excite


excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job.

Marketing 101: The Power of Marketing


When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.

More Articles from Marketing Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89



MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
02/19/2021 09:19 AM
How to Create an Online Marketing Plan
You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.
02/11/2021 04:52 PM
The (Un)Impressive Life of Fake Instagram Influencers
I used to be impressed when I saw someone with thousands of followers. I would think, Wow, that person must really know their stuff! Look at how many people want to learn or be entertained or inspired by them! But not so much anymore.
02/11/2021 04:49 PM
Digital Marketing Means Business Survival During COVID-19
Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is "adapt," and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our comfort zone, we are forced to move past the traditions we built and forward into the digital age.
02/08/2021 08:46 AM
4 Reason Why SEO Important For Your Business?
Business owners will often hear about SEO (Search Engine Optimization) and how it is one of the most important marketing techniques a business can use as it looks to make a mark in the niche. See MOZ for beginner's guide to SEO Well, there are many reasons for its importance, and it's best to understand this as soon as possible why SEO important for business. Here are some of the key reasons for why SEO is a must and should be used as a marketing tactic while pursuing new leads.
02/05/2021 11:36 AM
7 Tips MedSpas Can Follow to Increase Website Traffic
If you've built your vision of a MedSpa business, including building a nice website, you now need to increase your website traffic. Here is a 7-step tip checklist you could be doing now to start promoting your website and get those desired results.
02/05/2021 11:35 AM
How to Do Marketing With a Low Budget
Finding inexpensive ways to market your business online is a great way to get started. But even after you have a great business, you'll want to keep using these inexpensive ways to market your business.
01/27/2021 10:50 AM
How to Optimize Your Website for Local Search
It's so crucial to focus your marketing efforts on getting local website traffic if you run a store-front business or offer a service that is within a specific geographic area. There are a number of things you can do to increase your visibility and reach your target audience. To help you achieve your goals in 2021, here are seven strategies to optimize your local business website.
01/21/2021 09:03 AM
Why Is Storytelling Important in Business?
Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The more a customer cares about your story, the longer they will remain customers and demonstrate brand and product loyalty.
01/19/2021 04:49 PM
Niche Business Marketing - How to Do It
Starting up a business is an easy job to do, but making it successful is challenging, especially when you're competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.
01/19/2021 09:52 AM
Why Is Customer Centric Marketing Important?
Customer centric companies seek to show how they value the customer above all else. When customers feel appreciated they end up very loyal to the brand.
01/08/2021 11:44 AM
Initiating With Superior Improvisation of Intimacy Life
Generic Viagra has been considered as widely utilized anti- impotence remedial measure for men that has effectively created trend in the remedial measures against male impotence which disrupts with the proper functioning of men's intimacy life. This medicinal product has been clinically acclaimed by the health managers of Food & Drug Association (FDA) & thus there are increasing numbers of men who are looking forward to make use of these remedial measures for the vital functioning of their intimacy life & essentially keep away from the hazards of erectile difficulty. Such drug products are easily available in the pharmacy stores...
01/08/2021 11:37 AM
How We Rebranded, Redesigned & Redefined a Small Business
A Case Study on Innovative Sleep Solutions, Surrey, BC Our team loves helping small business owners rebrand-from bringing website redesign ideas to life to increasing engagement on social media. It's not only because we're passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it's almost silly to mention how challenging a year 2020 has been for small businesses.
01/06/2021 10:14 AM
How To Carve Your Lucrative Niche Market In The Middle of a Pandemic
Discover how to find lucrative but untapped niche markets in the middle of a pandemic that matches your passions, skills, and experience. Plus, discover why economic downturns are the best time to use this powerful information.
01/04/2021 01:42 PM
8 Mistakes Made Online by Business Owners
Before we go over the top mistakes made by business owners, here is a great quote: "Begin somewhere. You cannot build a reputation on what you intend to do." Liz Smith
12/28/2020 06:28 PM
What Are the Essential Elements of a Strong Brand?
Building a strong brand takes time, commitment and effort. It takes the willingness to stick to the messages for the long term and not forget what your true point of being is.
12/18/2020 08:49 AM
4 Types of Versatile Uses of High-Quality Booklet Printing
Are you planning to get some booklets printing for your creative endeavors and wondering if it is a good option or not? Read the article to know how great booklets are as versatile printed materials.
12/18/2020 08:49 AM
How to Have More Inclusive Brand Marketing-Authentically
From your website to your Instagram feed, inclusive marketing can be an integral part of your marketing strategy-but only if you're doing it authentically. Let's look at three ways to add diversity to your brand in an honest, approachable way.
12/16/2020 09:46 AM
It Is About Time to Start Marketing Your Manufacturing Business on the Internet
There are many manufacturing businesses that get most of their businesses through word-of-mouth, loyal customers as well as partnership agreements. For this reason, it is crucial to consider expanding their reach, and have a look at online marketing. Manufacturers that leverage content to promote their brand/business online succeed at drawing new potential buyers, retaining the current ones and - at the end of the day - obtaining more sales.
12/16/2020 09:46 AM
How to Combine Offline Ads With the Power of Internet for Excellent Results
When ads pop out all of a sudden on the browser windows, most online users click on them. Since this is the age of computers, how can businesses make sure that their offline ads are just as effective as their online counterpart? Following you can find a few great strategies when using offline ads: Always Add a Call to Action (CTA) Businesses have to see to it that their offline ads have a CTA and a way to track them.
12/10/2020 04:41 PM
London Event Staff for Firestone - All Points East Festival
Last month, Elpromotions Event Staffing Agency expressed its utmost excitement at being as the winning London hostess agency. It supplied promotional staff for the Firestone Europe activation at All Points East Festival, held at Victoria Park from May 25th to June 3rd.
12/10/2020 04:39 PM
Modern Ways of Promoting a Cage Nuts Manufacturing Business
Build a Strong Presence on the Web Most businesses have a website however, an online brochure may be the only thing they can offer. If their site has been like this since day one, probably, it is about time to give their website an upgrade. Every time consumers look for cage nuts manufacturers, they use search engines, which is exactly what they do for almost anything they need.
12/10/2020 04:37 PM
Tales From the Online Marketing Crypt 8 - The Inconvenient Side Effect of the Shop Local Movement
Since COVID-19 barged in on our lives, there's been a lot of rallying on social media about the #ShopLocal movement. But are you really shopping local or just supporting from the sidelines? The dilemma of supporting local: sometimes it's just not easy to do so. But it is possible for local small businesses (particularly a brick-and-mortar one) to compete.
12/10/2020 04:37 PM
Aluminum Die Casting and Zinc Die Casting Solutions Online
From aluminum die casting to zinc die casting, you will get precise solutions in real time manner from experienced professionals working in different companies. Find the right one of your choice and get precise solutions.
11/27/2020 10:42 AM
How to Have Clients Who Are Your Ardent Champions
Build good old-fashioned relationships with people! Show gratitude to those you appreciate and they will become the ones who will be your ardent champion and happily send new clients your way.
11/25/2020 02:14 PM
Vital Aspects to Determine to Thrive in Search Engine Marketing
With a consistently increasing market share as high as 72% and operating with 730 + websites, to foreign business, Baidu has been the first choice while acknowledging it as Google in the West. Similar to Google, Baidu has omnipresence in China and that demands you to have a business presence on Baidu. Regardless it's SEO or SEM, without being on Baidu, your business project will simply be at bay in no time.
11/24/2020 06:21 PM
The Bragadoccio
I'm thinking that all of a sudden boastful and arrogant behaviour is no longer acceptable. Even in marketing, we need to be cognisant of this trend. In marketing we have to know where people are, and we have to act accordingly.
11/24/2020 06:21 PM
Something About Trump
This is not a political article but rather a compare and contrast of the marketing strategies behind the Trump v Biden contest. Lets be honest this is the biggest game on the planet and as marketers and entrpreneurs we should analyse it and see what we can learn. This is my take.
11/23/2020 07:53 AM
The Bridge Between Digital Marketing and E-Commerce
Digital Marketing is a potential platform to reach and engage your target audience easily. By using the right marketing strategies and efforts an online business can increase their growth and revenue.
11/23/2020 07:46 AM
How to Add Festive Flair to Your Website for the Holidays
For many people, it's time to start celebrating the most wonderful time of the year. So don't forget to give your business website a makeover! Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood. Here are eight ways you can add holiday elements to your website.
11/19/2020 09:20 AM
Tips to Choose a Small Business SEO Company in Houston
Search for the right SEO company in Houston is sometimes daunting. But when you search for the perfect SEO company in Houston, it can be overwhelming. Here are a few things you should know before choosing an SEO service provider for small businesses.
11/19/2020 09:19 AM
The Benefits of Game Marketing
Game marketing is the marketing of the future. It has been since the beginning of video gaming, but game marketing transforms the games in the same way as the game transforms the marketing.
11/16/2020 09:10 AM
Points You Must Know About Digital Marketing
The Digital Marketing gives a large platform to the consumer for shopping from the home with the range of abundant verities of products with amazing offers. Digital Marketing save not only your time but will also save you lots of money and you can enjoy your weekends without any disturbance.
11/16/2020 09:06 AM
Retail Pop Ups - The Ideal Way for Brands to Interact With Their Customers Without Huge Overheads
A 'pop-up', in this context, is a temporary retail space which offer businesses a 'here-today-gone-tomorrow', sales or marketing environment to showcase a brand or product in a trial size platform. As it's such a short term venture, a pop-up offers up a relatively low-cost opportunity for a business to take some creative risks, have a bit of fun, generate some buzz and introduce their brand to new audiences.
11/13/2020 12:35 PM
Empathetic Marketing Lessons Learned From My Scythe-Wielding Days
How I learned a valuable lesson about compassion and what I learned can help you set yourself apart as a business leader in today's economy by using empathetic marketing. It's all about putting yourself in your customer's shoes.
11/09/2020 12:51 PM
Affiliate Marketing Strategies to Get Traffic to Your Website
Desirous to earn money in the popular affiliate marketing field which had just captivated you, you built a website for your affiliate marketing business. Then you signed up with an affiliate marketing program or network, chose products from some merchants to promote, and now you are looking for ways to get traffic to your website where your affiliate links are embedded. Here are 19 affiliate marketing strategies to use to promote your affiliate marketing website.
11/09/2020 12:47 PM
The 8 Touchstones of Marketing
Your marketing plan should include tactics for informing people about the benefits of doing business with your company. But once contact is made, you need to move them along a path to keep them informed and happy, and lead them to a place where they'll purchase from you.
11/09/2020 12:47 PM
3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19
You may have the most beautiful, speedy and well-stocked website in your industry, but if you don't have a powerful brand voice, you're not going to have the impact you want, resulting in disappointing sales. Because consumers are being hit with thousands of marketing messages over the holidays, here are three important things to consider as you differentiate your seasonal marketing campaign.
11/04/2020 02:41 PM
Lead Magnets: Why Serving Leftovers Is A Bad Move
Restaurants doing this would go out of business. Yet, businesses all around the world are more than happy to try it. Are you one of them?
10/30/2020 09:18 AM
What Is Real Time Marketing?
Real-time marketing is marketing that happens as real-time events occur. While it's not technically planned, you have to invest in the technology and potential services needed to get results.
10/30/2020 09:17 AM
How to Make a Million Dollars in Your Business-And Why You Probably Won't
Don't let limiting beliefs lying beneath the surface block your success or million-dollar business. Remove the "probably won't" out of this article's title and move onwards and upwards together!
10/23/2020 12:23 PM
What Are the Elements of a Great Website?
Ask yourself before adding anything to your website, "How does this add value to my customer's life?" If you can't answer that, don't include it.
10/23/2020 12:23 PM
4 Tips to Market Your Small Business Locally
Whether you've recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you're probably thinking about how to increase holiday sales. Here are four ways you can enhance your small business's digital and physical presence during the holiday season.
10/22/2020 11:52 AM
8 Email Marketing Strategies That Will Boost Your B2B Sales
B2B or business-to-business is the concept of conversation involving the exchange of products, services or information between two or more business entities. Email marketing is the highly profitable way to generate leads and building a relationship with your prospects.
10/22/2020 11:52 AM
Search Engine Optimisation
Step one is finding focus keywords/phrases for your business otherwise wont rank for anything relevant to you and therefore this means you will be driving the wrong traffic to your website. Step two is staying relevant in the search engine. Write content that is modern and interesting for users to read.
10/22/2020 11:46 AM
How To Become Freelance Seo Expert
I started my career as an SEO expert back in the year 2016. Currently, I am working as an seo consultant in north club. Apart from this, I would like to mention that SEO is my passion. I have taken it up as a freelancing tool as well. I have worked for many clients and each one of them was satisfied by my work.
10/22/2020 11:40 AM
Building Brand Love for Your Business
Building a brand is essential for anyone who wants to get their product to a sprawling and competitive marketplace. Building a brand involves consulting advertising agencies who use the tools of strategy, marketing, and creativity to make impactful campaigns that are resonant and memorable.
10/15/2020 01:14 PM
The Grapefruit Confusion: The Cost of False Assumptions
Don't let false assumptions hurt your business, confuse your clients, and cost you valuable sales. When you guide your customers through the entire process, you build and grow a successful business.
10/12/2020 10:06 AM
How To Create a Free Email List Even Without A Website
Learn How to create an email list without a website, by using promotions or giveaways. Don't let that scare you away, we tell you what to give away!
09/24/2020 05:32 PM
Marketing A Business on a Shoestring Budget
Using these marketing ideas when you have little to no money will take mostly time, especially if you need to learn how to use the technology. However, putting to work even a couple of these ideas will push your business forward.
09/18/2020 10:50 AM
Does EDDM Help in Effective Business Promotion?
EDDM is a more effective way of boosting your marketing endeavor. With well researched statistics about the market in the USA, it can be easily proved that EDDM is the option you should go for. Choose a reliable printing house and set the ball rolling.


home | site map |