Marketing Information

Marketing Information

Two of the Biggest Hurdles


As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don't we just do it? Is it for a lack of planning or that we're just not sure what to do or where to start?Yes, maybe.

Eight Steps To A Great Marketing Plan


Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback.

Importance of Endorsements And How To Use Them


Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters.

Budgeting for a Postcard Mailing


If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company.

After Your Postcard Mailing: Follow Up with Finesse


I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me.

After The Mailing Is Done, What Happens Next?


If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.

Marketing Gurus : Do You Need One?


Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin.

Get FREE Web Tips From Your Competition


I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve.

Put Your Marketing To The So What? Test


Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works.

Take the Logo Litmus Test


Here is your C.I.

You Must Get Going If You Want To Get Growing


For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't.

Are We There Yet?


Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up.

Target Your Share of the 50-Plus Market


It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time.

The Illusion of Print Mail Services


If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print and mail it (along withmany others) to 1,000 to 25,000 names on their own list.

The Dare-To-Be-Different In Marketing Checklist


There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness.

More Articles from Marketing Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89



MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
01/21/2021 09:03 AM
Why Is Storytelling Important in Business?
Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The more a customer cares about your story, the longer they will remain customers and demonstrate brand and product loyalty.
01/19/2021 04:49 PM
Niche Business Marketing - How to Do It
Starting up a business is an easy job to do, but making it successful is challenging, especially when you're competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.
01/19/2021 09:52 AM
Why Is Customer Centric Marketing Important?
Customer centric companies seek to show how they value the customer above all else. When customers feel appreciated they end up very loyal to the brand.
01/08/2021 11:44 AM
Initiating With Superior Improvisation of Intimacy Life
Generic Viagra has been considered as widely utilized anti- impotence remedial measure for men that has effectively created trend in the remedial measures against male impotence which disrupts with the proper functioning of men's intimacy life. This medicinal product has been clinically acclaimed by the health managers of Food & Drug Association (FDA) & thus there are increasing numbers of men who are looking forward to make use of these remedial measures for the vital functioning of their intimacy life & essentially keep away from the hazards of erectile difficulty. Such drug products are easily available in the pharmacy stores...
01/08/2021 11:37 AM
How We Rebranded, Redesigned & Redefined a Small Business
A Case Study on Innovative Sleep Solutions, Surrey, BC Our team loves helping small business owners rebrand-from bringing website redesign ideas to life to increasing engagement on social media. It's not only because we're passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it's almost silly to mention how challenging a year 2020 has been for small businesses.
01/06/2021 10:14 AM
How To Carve Your Lucrative Niche Market In The Middle of a Pandemic
Discover how to find lucrative but untapped niche markets in the middle of a pandemic that matches your passions, skills, and experience. Plus, discover why economic downturns are the best time to use this powerful information.
01/04/2021 01:42 PM
8 Mistakes Made Online by Business Owners
Before we go over the top mistakes made by business owners, here is a great quote: "Begin somewhere. You cannot build a reputation on what you intend to do." Liz Smith
12/28/2020 06:28 PM
What Are the Essential Elements of a Strong Brand?
Building a strong brand takes time, commitment and effort. It takes the willingness to stick to the messages for the long term and not forget what your true point of being is.
12/18/2020 08:49 AM
4 Types of Versatile Uses of High-Quality Booklet Printing
Are you planning to get some booklets printing for your creative endeavors and wondering if it is a good option or not? Read the article to know how great booklets are as versatile printed materials.
12/18/2020 08:49 AM
How to Have More Inclusive Brand Marketing-Authentically
From your website to your Instagram feed, inclusive marketing can be an integral part of your marketing strategy-but only if you're doing it authentically. Let's look at three ways to add diversity to your brand in an honest, approachable way.
12/16/2020 09:46 AM
It Is About Time to Start Marketing Your Manufacturing Business on the Internet
There are many manufacturing businesses that get most of their businesses through word-of-mouth, loyal customers as well as partnership agreements. For this reason, it is crucial to consider expanding their reach, and have a look at online marketing. Manufacturers that leverage content to promote their brand/business online succeed at drawing new potential buyers, retaining the current ones and - at the end of the day - obtaining more sales.
12/16/2020 09:46 AM
How to Combine Offline Ads With the Power of Internet for Excellent Results
When ads pop out all of a sudden on the browser windows, most online users click on them. Since this is the age of computers, how can businesses make sure that their offline ads are just as effective as their online counterpart? Following you can find a few great strategies when using offline ads: Always Add a Call to Action (CTA) Businesses have to see to it that their offline ads have a CTA and a way to track them.
12/10/2020 04:41 PM
London Event Staff for Firestone - All Points East Festival
Last month, Elpromotions Event Staffing Agency expressed its utmost excitement at being as the winning London hostess agency. It supplied promotional staff for the Firestone Europe activation at All Points East Festival, held at Victoria Park from May 25th to June 3rd.
12/10/2020 04:39 PM
Modern Ways of Promoting a Cage Nuts Manufacturing Business
Build a Strong Presence on the Web Most businesses have a website however, an online brochure may be the only thing they can offer. If their site has been like this since day one, probably, it is about time to give their website an upgrade. Every time consumers look for cage nuts manufacturers, they use search engines, which is exactly what they do for almost anything they need.
12/10/2020 04:37 PM
Tales From the Online Marketing Crypt 8 - The Inconvenient Side Effect of the Shop Local Movement
Since COVID-19 barged in on our lives, there's been a lot of rallying on social media about the #ShopLocal movement. But are you really shopping local or just supporting from the sidelines? The dilemma of supporting local: sometimes it's just not easy to do so. But it is possible for local small businesses (particularly a brick-and-mortar one) to compete.
12/10/2020 04:37 PM
Aluminum Die Casting and Zinc Die Casting Solutions Online
From aluminum die casting to zinc die casting, you will get precise solutions in real time manner from experienced professionals working in different companies. Find the right one of your choice and get precise solutions.
11/27/2020 10:42 AM
How to Have Clients Who Are Your Ardent Champions
Build good old-fashioned relationships with people! Show gratitude to those you appreciate and they will become the ones who will be your ardent champion and happily send new clients your way.
11/25/2020 02:14 PM
Vital Aspects to Determine to Thrive in Search Engine Marketing
With a consistently increasing market share as high as 72% and operating with 730 + websites, to foreign business, Baidu has been the first choice while acknowledging it as Google in the West. Similar to Google, Baidu has omnipresence in China and that demands you to have a business presence on Baidu. Regardless it's SEO or SEM, without being on Baidu, your business project will simply be at bay in no time.
11/24/2020 06:21 PM
The Bragadoccio
I'm thinking that all of a sudden boastful and arrogant behaviour is no longer acceptable. Even in marketing, we need to be cognisant of this trend. In marketing we have to know where people are, and we have to act accordingly.
11/24/2020 06:21 PM
Something About Trump
This is not a political article but rather a compare and contrast of the marketing strategies behind the Trump v Biden contest. Lets be honest this is the biggest game on the planet and as marketers and entrpreneurs we should analyse it and see what we can learn. This is my take.
11/23/2020 07:53 AM
The Bridge Between Digital Marketing and E-Commerce
Digital Marketing is a potential platform to reach and engage your target audience easily. By using the right marketing strategies and efforts an online business can increase their growth and revenue.
11/23/2020 07:46 AM
How to Add Festive Flair to Your Website for the Holidays
For many people, it's time to start celebrating the most wonderful time of the year. So don't forget to give your business website a makeover! Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood. Here are eight ways you can add holiday elements to your website.
11/19/2020 09:20 AM
Tips to Choose a Small Business SEO Company in Houston
Search for the right SEO company in Houston is sometimes daunting. But when you search for the perfect SEO company in Houston, it can be overwhelming. Here are a few things you should know before choosing an SEO service provider for small businesses.
11/19/2020 09:19 AM
The Benefits of Game Marketing
Game marketing is the marketing of the future. It has been since the beginning of video gaming, but game marketing transforms the games in the same way as the game transforms the marketing.
11/16/2020 09:10 AM
Points You Must Know About Digital Marketing
The Digital Marketing gives a large platform to the consumer for shopping from the home with the range of abundant verities of products with amazing offers. Digital Marketing save not only your time but will also save you lots of money and you can enjoy your weekends without any disturbance.
11/16/2020 09:06 AM
Retail Pop Ups - The Ideal Way for Brands to Interact With Their Customers Without Huge Overheads
A 'pop-up', in this context, is a temporary retail space which offer businesses a 'here-today-gone-tomorrow', sales or marketing environment to showcase a brand or product in a trial size platform. As it's such a short term venture, a pop-up offers up a relatively low-cost opportunity for a business to take some creative risks, have a bit of fun, generate some buzz and introduce their brand to new audiences.
11/13/2020 12:35 PM
Empathetic Marketing Lessons Learned From My Scythe-Wielding Days
How I learned a valuable lesson about compassion and what I learned can help you set yourself apart as a business leader in today's economy by using empathetic marketing. It's all about putting yourself in your customer's shoes.
11/09/2020 12:51 PM
Affiliate Marketing Strategies to Get Traffic to Your Website
Desirous to earn money in the popular affiliate marketing field which had just captivated you, you built a website for your affiliate marketing business. Then you signed up with an affiliate marketing program or network, chose products from some merchants to promote, and now you are looking for ways to get traffic to your website where your affiliate links are embedded. Here are 19 affiliate marketing strategies to use to promote your affiliate marketing website.
11/09/2020 12:47 PM
The 8 Touchstones of Marketing
Your marketing plan should include tactics for informing people about the benefits of doing business with your company. But once contact is made, you need to move them along a path to keep them informed and happy, and lead them to a place where they'll purchase from you.
11/09/2020 12:47 PM
3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19
You may have the most beautiful, speedy and well-stocked website in your industry, but if you don't have a powerful brand voice, you're not going to have the impact you want, resulting in disappointing sales. Because consumers are being hit with thousands of marketing messages over the holidays, here are three important things to consider as you differentiate your seasonal marketing campaign.
11/04/2020 02:41 PM
Lead Magnets: Why Serving Leftovers Is A Bad Move
Restaurants doing this would go out of business. Yet, businesses all around the world are more than happy to try it. Are you one of them?
10/30/2020 09:18 AM
What Is Real Time Marketing?
Real-time marketing is marketing that happens as real-time events occur. While it's not technically planned, you have to invest in the technology and potential services needed to get results.
10/30/2020 09:17 AM
How to Make a Million Dollars in Your Business-And Why You Probably Won't
Don't let limiting beliefs lying beneath the surface block your success or million-dollar business. Remove the "probably won't" out of this article's title and move onwards and upwards together!
10/23/2020 12:23 PM
What Are the Elements of a Great Website?
Ask yourself before adding anything to your website, "How does this add value to my customer's life?" If you can't answer that, don't include it.
10/23/2020 12:23 PM
4 Tips to Market Your Small Business Locally
Whether you've recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you're probably thinking about how to increase holiday sales. Here are four ways you can enhance your small business's digital and physical presence during the holiday season.
10/22/2020 11:52 AM
8 Email Marketing Strategies That Will Boost Your B2B Sales
B2B or business-to-business is the concept of conversation involving the exchange of products, services or information between two or more business entities. Email marketing is the highly profitable way to generate leads and building a relationship with your prospects.
10/22/2020 11:52 AM
Search Engine Optimisation
Step one is finding focus keywords/phrases for your business otherwise wont rank for anything relevant to you and therefore this means you will be driving the wrong traffic to your website. Step two is staying relevant in the search engine. Write content that is modern and interesting for users to read.
10/22/2020 11:46 AM
How To Become Freelance Seo Expert
I started my career as an SEO expert back in the year 2016. Currently, I am working as an seo consultant in north club. Apart from this, I would like to mention that SEO is my passion. I have taken it up as a freelancing tool as well. I have worked for many clients and each one of them was satisfied by my work.
10/22/2020 11:40 AM
Building Brand Love for Your Business
Building a brand is essential for anyone who wants to get their product to a sprawling and competitive marketplace. Building a brand involves consulting advertising agencies who use the tools of strategy, marketing, and creativity to make impactful campaigns that are resonant and memorable.
10/15/2020 01:14 PM
The Grapefruit Confusion: The Cost of False Assumptions
Don't let false assumptions hurt your business, confuse your clients, and cost you valuable sales. When you guide your customers through the entire process, you build and grow a successful business.
10/12/2020 10:06 AM
How To Create a Free Email List Even Without A Website
Learn How to create an email list without a website, by using promotions or giveaways. Don't let that scare you away, we tell you what to give away!
09/24/2020 05:32 PM
Marketing A Business on a Shoestring Budget
Using these marketing ideas when you have little to no money will take mostly time, especially if you need to learn how to use the technology. However, putting to work even a couple of these ideas will push your business forward.
09/18/2020 10:50 AM
Does EDDM Help in Effective Business Promotion?
EDDM is a more effective way of boosting your marketing endeavor. With well researched statistics about the market in the USA, it can be easily proved that EDDM is the option you should go for. Choose a reliable printing house and set the ball rolling.
08/31/2020 06:28 PM
How To Market Your Business Website
Marketing your business website is an important part of having a business. If you want people to find out about your business, the website is essential.
08/31/2020 06:25 PM
9 Video Marketing Challenges & How to Solve Them
Having a video marketing strategy is important to your business success, but while video marketing has many benefits, it also comes with some challenges. If you want to increase brand awareness, improve SEO and boost leads and sales, there are some key factors you need to consider. Here are 9 video marketing challenges, and the solution to each.
08/31/2020 06:19 PM
5 Reasons Content Marketing Is Important To Building Your Brand
Content is 'king', therefore content marketing is king. Read this article to discover why content marketing is critical to your business strategy.
08/21/2020 12:28 PM
The Importance of Blogs to Increase Engagement
No matter what type of small business you have, there are many advantages to having a blog as part of your marketing strategy. Not only do blogs help to increase brand awareness and drive traffic to your website, but there are other advantages as well. Here are some other reasons to have a blog and 6 ways you can increase blog engagement.
08/21/2020 12:24 PM
5 Top Advantages of Promotional Tents for Events
Business Can Be Taken To Different Locations Most companies conduct business and engage with potential customers by means of showrooms. However, the problem is, traditional showrooms are rigid and inflexible. If they want to let more people from other places know about their brand, it is best to rent or purchase a marquee tent, which is available at local event companies.
08/17/2020 01:03 PM
How to Excel at Engagement-Based Email Marketing
Engagement-based email marketing relates to how your subscribers interact with your eNewsletter, getting you leads, sales and social media followers. But email engagement means wowing your potential customers with your content. So here are 8 ways to improve email engagement, from subject lines to segmentation.
08/11/2020 11:41 AM
How to Create an Email Marketing Campaign Your Audience Will Love
Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Here are 4 things you need to do to increase newsletter open rates and create a successful email marketing campaign that will increase your brand visibility and market reach.


home | site map |