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Marketing Information
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc.
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough.
How To Get Business With Your Business Card?
So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor.
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.
Beyond the Booth
With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets.
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time.
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions.
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.
Customers: The Key To Successful Marketing
How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications about your business, product or service.
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully.
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold.First, focus on the SOLUTION you are providingWhat is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing.
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services.
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people.
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MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
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03/01/2021 09:11 AM
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How to Increase Customer Retention With Digital Marketing?
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Customer retention is at the core of every business today. As customer acquisition continue going up, businesses have been forced to become extra creative to retain clients and sustain high sales. In one of the studies done by the U.S Small Businesses Administration and the U.S Chamber of Commerce, it was established that acquiring new clients costs up to five times compared to retaining the existing ones.
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03/01/2021 09:11 AM
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How Digital Marketing Can Increase Your Business by 400%
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Digital marketing is the ultimate way to drive more traffic, enhance the brand image, and realize the highest conversion. Ensure to identify the best digital marketing strategies that work for the brand, track results, and implement change regularly.
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03/01/2021 09:07 AM
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Defining Marketing Objectives and How They Relate to the Business
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Various types of products and services have various marketing objectives due to the nature of their trade. Marketing professionals have to be well verses with ways to define objectives.
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03/01/2021 09:07 AM
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Definitions of Marketing Communications
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Marketing communications helps a company gain better visibility and awareness in the market. New brands need to focus on their communications with the market to gain more market retention.
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03/01/2021 09:07 AM
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Designing and Producing Content Appropriate to the Channel and Communication Objective
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These days, companies advertise across various communication channels. Here are some factors that are linked with creation of successful campaigns with specific objectives.
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02/19/2021 09:19 AM
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How to Create an Online Marketing Plan
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You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.
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02/11/2021 04:52 PM
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The (Un)Impressive Life of Fake Instagram Influencers
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I used to be impressed when I saw someone with thousands of followers. I would think, Wow, that person must really know their stuff! Look at how many people want to learn or be entertained or inspired by them! But not so much anymore.
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02/11/2021 04:49 PM
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Digital Marketing Means Business Survival During COVID-19
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Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is "adapt," and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our comfort zone, we are forced to move past the traditions we built and forward into the digital age.
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02/08/2021 08:46 AM
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4 Reason Why SEO Important For Your Business?
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Business owners will often hear about SEO (Search Engine Optimization) and how it is one of the most important marketing techniques a business can use as it looks to make a mark in the niche. See MOZ for beginner's guide to SEO Well, there are many reasons for its importance, and it's best to understand this as soon as possible why SEO important for business. Here are some of the key reasons for why SEO is a must and should be used as a marketing tactic while pursuing new leads.
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02/05/2021 11:36 AM
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7 Tips MedSpas Can Follow to Increase Website Traffic
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If you've built your vision of a MedSpa business, including building a nice website, you now need to increase your website traffic. Here is a 7-step tip checklist you could be doing now to start promoting your website and get those desired results.
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02/05/2021 11:35 AM
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How to Do Marketing With a Low Budget
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Finding inexpensive ways to market your business online is a great way to get started. But even after you have a great business, you'll want to keep using these inexpensive ways to market your business.
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01/27/2021 10:50 AM
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How to Optimize Your Website for Local Search
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It's so crucial to focus your marketing efforts on getting local website traffic if you run a store-front business or offer a service that is within a specific geographic area. There are a number of things you can do to increase your visibility and reach your target audience. To help you achieve your goals in 2021, here are seven strategies to optimize your local business website.
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01/21/2021 09:03 AM
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Why Is Storytelling Important in Business?
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Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The more a customer cares about your story, the longer they will remain customers and demonstrate brand and product loyalty.
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01/19/2021 04:49 PM
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Niche Business Marketing - How to Do It
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Starting up a business is an easy job to do, but making it successful is challenging, especially when you're competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.
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01/19/2021 09:52 AM
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Why Is Customer Centric Marketing Important?
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Customer centric companies seek to show how they value the customer above all else. When customers feel appreciated they end up very loyal to the brand.
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01/08/2021 11:44 AM
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Initiating With Superior Improvisation of Intimacy Life
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Generic Viagra has been considered as widely utilized anti- impotence remedial measure for men that has effectively created trend in the remedial measures against male impotence which disrupts with the proper functioning of men's intimacy life. This medicinal product has been clinically acclaimed by the health managers of Food & Drug Association (FDA) & thus there are increasing numbers of men who are looking forward to make use of these remedial measures for the vital functioning of their intimacy life & essentially keep away from the hazards of erectile difficulty. Such drug products are easily available in the pharmacy stores...
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01/08/2021 11:37 AM
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How We Rebranded, Redesigned & Redefined a Small Business
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A Case Study on Innovative Sleep Solutions, Surrey, BC Our team loves helping small business owners rebrand-from bringing website redesign ideas to life to increasing engagement on social media. It's not only because we're passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it's almost silly to mention how challenging a year 2020 has been for small businesses.
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01/06/2021 10:14 AM
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How To Carve Your Lucrative Niche Market In The Middle of a Pandemic
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Discover how to find lucrative but untapped niche markets in the middle of a pandemic that matches your passions, skills, and experience. Plus, discover why economic downturns are the best time to use this powerful information.
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01/04/2021 01:42 PM
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8 Mistakes Made Online by Business Owners
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Before we go over the top mistakes made by business owners, here is a great quote: "Begin somewhere. You cannot build a reputation on what you intend to do." Liz Smith
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12/28/2020 06:28 PM
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What Are the Essential Elements of a Strong Brand?
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Building a strong brand takes time, commitment and effort. It takes the willingness to stick to the messages for the long term and not forget what your true point of being is.
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12/18/2020 08:49 AM
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4 Types of Versatile Uses of High-Quality Booklet Printing
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Are you planning to get some booklets printing for your creative endeavors and wondering if it is a good option or not? Read the article to know how great booklets are as versatile printed materials.
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12/18/2020 08:49 AM
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How to Have More Inclusive Brand Marketing-Authentically
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From your website to your Instagram feed, inclusive marketing can be an integral part of your marketing strategy-but only if you're doing it authentically. Let's look at three ways to add diversity to your brand in an honest, approachable way.
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12/16/2020 09:46 AM
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It Is About Time to Start Marketing Your Manufacturing Business on the Internet
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There are many manufacturing businesses that get most of their businesses through word-of-mouth, loyal customers as well as partnership agreements. For this reason, it is crucial to consider expanding their reach, and have a look at online marketing. Manufacturers that leverage content to promote their brand/business online succeed at drawing new potential buyers, retaining the current ones and - at the end of the day - obtaining more sales.
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12/16/2020 09:46 AM
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How to Combine Offline Ads With the Power of Internet for Excellent Results
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When ads pop out all of a sudden on the browser windows, most online users click on them. Since this is the age of computers, how can businesses make sure that their offline ads are just as effective as their online counterpart? Following you can find a few great strategies when using offline ads: Always Add a Call to Action (CTA) Businesses have to see to it that their offline ads have a CTA and a way to track them.
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12/10/2020 04:41 PM
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London Event Staff for Firestone - All Points East Festival
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Last month, Elpromotions Event Staffing Agency expressed its utmost excitement at being as the winning London hostess agency. It supplied promotional staff for the Firestone Europe activation at All Points East Festival, held at Victoria Park from May 25th to June 3rd.
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12/10/2020 04:39 PM
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Modern Ways of Promoting a Cage Nuts Manufacturing Business
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Build a Strong Presence on the Web Most businesses have a website however, an online brochure may be the only thing they can offer. If their site has been like this since day one, probably, it is about time to give their website an upgrade. Every time consumers look for cage nuts manufacturers, they use search engines, which is exactly what they do for almost anything they need.
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12/10/2020 04:37 PM
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Tales From the Online Marketing Crypt 8 - The Inconvenient Side Effect of the Shop Local Movement
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Since COVID-19 barged in on our lives, there's been a lot of rallying on social media about the #ShopLocal movement. But are you really shopping local or just supporting from the sidelines? The dilemma of supporting local: sometimes it's just not easy to do so. But it is possible for local small businesses (particularly a brick-and-mortar one) to compete.
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12/10/2020 04:37 PM
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Aluminum Die Casting and Zinc Die Casting Solutions Online
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From aluminum die casting to zinc die casting, you will get precise solutions in real time manner from experienced professionals working in different companies. Find the right one of your choice and get precise solutions.
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11/27/2020 10:42 AM
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How to Have Clients Who Are Your Ardent Champions
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Build good old-fashioned relationships with people! Show gratitude to those you appreciate and they will become the ones who will be your ardent champion and happily send new clients your way.
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11/25/2020 02:14 PM
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Vital Aspects to Determine to Thrive in Search Engine Marketing
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With a consistently increasing market share as high as 72% and operating with 730 + websites, to foreign business, Baidu has been the first choice while acknowledging it as Google in the West. Similar to Google, Baidu has omnipresence in China and that demands you to have a business presence on Baidu. Regardless it's SEO or SEM, without being on Baidu, your business project will simply be at bay in no time.
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11/24/2020 06:21 PM
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The Bragadoccio
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I'm thinking that all of a sudden boastful and arrogant behaviour is no longer acceptable. Even in marketing, we need to be cognisant of this trend. In marketing we have to know where people are, and we have to act accordingly.
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11/24/2020 06:21 PM
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Something About Trump
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This is not a political article but rather a compare and contrast of the marketing strategies behind the Trump v Biden contest. Lets be honest this is the biggest game on the planet and as marketers and entrpreneurs we should analyse it and see what we can learn. This is my take.
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11/23/2020 07:53 AM
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The Bridge Between Digital Marketing and E-Commerce
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Digital Marketing is a potential platform to reach and engage your target audience easily. By using the right marketing strategies and efforts an online business can increase their growth and revenue.
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11/23/2020 07:46 AM
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How to Add Festive Flair to Your Website for the Holidays
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For many people, it's time to start celebrating the most wonderful time of the year. So don't forget to give your business website a makeover! Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood. Here are eight ways you can add holiday elements to your website.
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11/19/2020 09:20 AM
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Tips to Choose a Small Business SEO Company in Houston
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Search for the right SEO company in Houston is sometimes daunting. But when you search for the perfect SEO company in Houston, it can be overwhelming. Here are a few things you should know before choosing an SEO service provider for small businesses.
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11/19/2020 09:19 AM
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The Benefits of Game Marketing
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Game marketing is the marketing of the future. It has been since the beginning of video gaming, but game marketing transforms the games in the same way as the game transforms the marketing.
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11/16/2020 09:10 AM
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Points You Must Know About Digital Marketing
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The Digital Marketing gives a large platform to the consumer for shopping from the home with the range of abundant verities of products with amazing offers. Digital Marketing save not only your time but will also save you lots of money and you can enjoy your weekends without any disturbance.
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11/16/2020 09:06 AM
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Retail Pop Ups - The Ideal Way for Brands to Interact With Their Customers Without Huge Overheads
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A 'pop-up', in this context, is a temporary retail space which offer businesses a 'here-today-gone-tomorrow', sales or marketing environment to showcase a brand or product in a trial size platform. As it's such a short term venture, a pop-up offers up a relatively low-cost opportunity for a business to take some creative risks, have a bit of fun, generate some buzz and introduce their brand to new audiences.
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11/13/2020 12:35 PM
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Empathetic Marketing Lessons Learned From My Scythe-Wielding Days
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How I learned a valuable lesson about compassion and what I learned can help you set yourself apart as a business leader in today's economy by using empathetic marketing. It's all about putting yourself in your customer's shoes.
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11/09/2020 12:51 PM
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Affiliate Marketing Strategies to Get Traffic to Your Website
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Desirous to earn money in the popular affiliate marketing field which had just captivated you, you built a website for your affiliate marketing business. Then you signed up with an affiliate marketing program or network, chose products from some merchants to promote, and now you are looking for ways to get traffic to your website where your affiliate links are embedded. Here are 19 affiliate marketing strategies to use to promote your affiliate marketing website.
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11/09/2020 12:47 PM
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The 8 Touchstones of Marketing
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Your marketing plan should include tactics for informing people about the benefits of doing business with your company. But once contact is made, you need to move them along a path to keep them informed and happy, and lead them to a place where they'll purchase from you.
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11/09/2020 12:47 PM
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3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19
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You may have the most beautiful, speedy and well-stocked website in your industry, but if you don't have a powerful brand voice, you're not going to have the impact you want, resulting in disappointing sales. Because consumers are being hit with thousands of marketing messages over the holidays, here are three important things to consider as you differentiate your seasonal marketing campaign.
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11/04/2020 02:41 PM
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Lead Magnets: Why Serving Leftovers Is A Bad Move
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Restaurants doing this would go out of business. Yet, businesses all around the world are more than happy to try it. Are you one of them?
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10/30/2020 09:18 AM
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What Is Real Time Marketing?
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Real-time marketing is marketing that happens as real-time events occur. While it's not technically planned, you have to invest in the technology and potential services needed to get results.
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10/30/2020 09:17 AM
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How to Make a Million Dollars in Your Business-And Why You Probably Won't
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Don't let limiting beliefs lying beneath the surface block your success or million-dollar business. Remove the "probably won't" out of this article's title and move onwards and upwards together!
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10/23/2020 12:23 PM
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What Are the Elements of a Great Website?
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Ask yourself before adding anything to your website, "How does this add value to my customer's life?" If you can't answer that, don't include it.
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10/23/2020 12:23 PM
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4 Tips to Market Your Small Business Locally
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Whether you've recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you're probably thinking about how to increase holiday sales. Here are four ways you can enhance your small business's digital and physical presence during the holiday season.
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10/22/2020 11:52 AM
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8 Email Marketing Strategies That Will Boost Your B2B Sales
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B2B or business-to-business is the concept of conversation involving the exchange of products, services or information between two or more business entities. Email marketing is the highly profitable way to generate leads and building a relationship with your prospects.
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10/22/2020 11:52 AM
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Search Engine Optimisation
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Step one is finding focus keywords/phrases for your business otherwise wont rank for anything relevant to you and therefore this means you will be driving the wrong traffic to your website. Step two is staying relevant in the search engine. Write content that is modern and interesting for users to read.
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10/22/2020 11:46 AM
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How To Become Freelance Seo Expert
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I started my career as an SEO expert back in the year 2016. Currently, I am working as an seo consultant in north club. Apart from this, I would like to mention that SEO is my passion. I have taken it up as a freelancing tool as well. I have worked for many clients and each one of them was satisfied by my work.
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Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time.
The Marketing Recipe: Money, Marketing and Me - 3 Keys For Success
You have a great product or service? Now, how should you market it?You have to make others know about what you have to offer. There is no good in having a great idea if you don't know how to sell it, right?Your motivation is financial independence (MONEY); you establish a quality product (your service), and you go out into the harsh competitive world and sell it (MARKETING) while you also sell yourself (ME)!Here are a few tips and a real example which you should keep in mind in order to prospect.
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces.
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it.
Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now?
Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback.
How To Get Celebrities To Endorse YOUR Product
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So You Want To Cut The Crap And Get Into The Money?
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Digital Printing vs. Press Printing - A Comparison Guide
When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice.
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create.
Marketing vs Selling - Why Theres A Difference
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Encouraging Contact
The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights.
Communication Breakdown - Dont Let It Happen To You
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Marketing Is A Long-Term Investment
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The M-Word
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