Marketing Information

Marketing Information

Three Simple Keys Will Make Your Customers Stick


Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales.

Eight No Cost Ways to Market Your Business


Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent.

How To Use Humor Successfully In Your Business Communications


For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right.

Do Not Consider Running the Same Yellow Page Ad until You Read This


Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed.

How to Critique Your Own Yellow Page Ad


Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page.

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to


Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy.

Independent Professionals: What Stands Between You and Your Artist Statement?


What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site).

Good Marketing is Like a Bad Habit


You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows.

7 Ways to Evaluate Your Marketing Plan


Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.

How to Develop an Effective Company Profile -- and Why


What is a company profile?A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand your company's approach, unique strengths, and relevant experience.

Do You Really Need a Brochure?


The phone rings. Good news.

Take It To The Customer


In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing.

How Do I Define My Market?


Your market is who you want to reach. Your customer.

Fair Measures Corporation


A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.

Gaining Business Intelligence


A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset - your customers - can make or break the success of your company.

More Articles from Marketing Information:
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Business:Marketing Articles from EzineArticles.com
06/01/2020 08:53 AM
The Importance of Empathy-Based Marketing
As a business owner, you may have had to pivot your marketing strategy during the pandemic by putting yourself in your customers' shoes to better serve them. People want brands to be more empathetic and aware of the long-term impact it will have on their lives. Here are some ways to use empathy to enhance your marketing strategy.
05/26/2020 03:42 PM
Why Hiring Digital Marketing Services Is More Important Than Ever
Digital marketing is an essential tool for any organization and especially so in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in your company's survival.
05/26/2020 03:41 PM
How to Evolve Your Business Model As Times Change
As business owners we want to emerge from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons. As we enter a "new normal", customer expectations have changed. Now is the time to change your business model to meet your customer needs. Here are a few ways you can pivot your business model to meet these new customer needs.
05/14/2020 09:51 AM
The Impact Of COVID-19 On Search Trends And SEO
The rapid spread of COVID-19 virus from China, and beyond, has brought the businesses worldwide to a sudden halt. The impact of COVID-19 is shifting daily. So is its effect on the search trends and SEO. Therefore, we decided to help one understand the impact of coronavirus on SEO and search trends.
05/11/2020 07:56 AM
Pinterest for Business - Does It Make Sense For Your Niche?
Many people overlook Pinterest when it comes to their business. Pinterest is more than just recipes and arts and crafts. Find out if Pinterest makes sense for your business.
05/11/2020 07:54 AM
How to Build a Crisis Response Landing Page
During this COVID-19 pandemic, visitors to your business website are looking for reassurance and resources, whether it's around health precautions you're taking to prevent the spread of coronavirus or changes to your opening hours. Creating a crisis response landing page is to communicate serious messaging to your customers. Read about the importance of updating your website for COVID-19 and how to do it.
05/05/2020 07:22 PM
Nonprofit Videos
Learning to produce and post videos can enhance nonprofit organizations' ability to communicate their mission and message. Short videos get more views. Professional assistance is helpful but no longer necessary to produce quality videos.
05/01/2020 06:29 PM
How Tour Operators Cope With The COVID-19 Pandemic?
Impact of COVID-19 in Hotel and travel Industry. In the wake of the COVID-19 pandemic, many industries have taken a hit but the major brunt was seen and felt almost instantly in the travel and tourism industry.
05/01/2020 06:24 PM
Your Guide to Paid Marketing During COVID-19
If you're a business owner, COVID-19 is probably affecting your paid advertising campaigns. Now is the time to create an advertising strategy so you can prepare your business to move forward now and in the future. Here are three tips on managing your pay-per-click advertising during this coronavirus.
04/24/2020 08:15 AM
3 ECommerce Challenges & Solutions for Tough Times
There's no arguing that COVID-19 has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn't necessarily translate into increased sales for your small business. Here are 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.
04/20/2020 10:03 AM
17 Strategic Business Pivots to Make in the Time of COVID-19
The coronavirus epidemic has created many challenges for businesses. This means your business needs a plan so you can prepare for future growth and success. Here is a COVID-19 checklist of 17 strategic business pivots you can follow and implement right now to help your business.
04/15/2020 06:50 AM
A Quick Look Inside an Online Keyring Business
The simple solution to expanding your business. Guaranteed to work for any Business.
04/10/2020 05:37 PM
4 Marketing Strategies for the COVID-19 Crisis
The COVID-19 pandemic has left many small business owners uncertain as to how to cope in these strange times. Many find themselves planning for new business challenges related to the coronavirus. If you find yourself having to create a coronavirus crisis management plan for your business, here are a few things to focus on.
04/08/2020 03:40 PM
The Almost "Secret Ingredient" to a Highly Profitable Business
Recently, I watched probably one of my favorite movies of all time: Kung Fu Panda. Now, before you write this off as a stupid animated movie, there's a GREAT business lesson hidden inside if you're an expert, consultant, or coach. Here's the TL;DR version of the movie: 1) A big fat panda, Po, is "accidentally" picked to become the chosen one 2) His master, Shifu, doesn't want to train him because Shifu believes Po was chosen by accident 3) The great master Oogway, however, tells Shifu that "there...
04/08/2020 03:40 PM
How "Repulsion Marketing" Can Attract Your Best Buyers
Behold the glorious power of polarizing content. And why I'm all for "repulsion marketing" instead of "attraction marketing." Let me give you the perfect example: Yesterday I wrote a post about why minor spelling mistakes can actually nab you more sales (there are scientific studies that support this).
04/07/2020 08:41 AM
Communications Plans Matter
Communications are essential during this time. Having a solid communications plan can help to maximize your results. Without a plan, you are just throwing darts in the sky and hoping they land where you want them to.
03/28/2020 07:47 PM
SEO Services: Changing the Way You Expand & View Your Business
The SEO professionals are highly skilled in their job and with a glance at your website, they will understand what needs to be fixed. As these experts work on various SEO services and optimize numerous websites, they have the experience to work for this industry.
03/28/2020 07:44 PM
7 Ideas to Use "Found Time" During COVID-19
During this COVID-19 pandemic, nothing is as usual. Here are 7 ideas to help you take back a bit of control in your business and prepare for when things get back to a new "normal."
03/28/2020 07:41 PM
How to Pivot Your Small Business Strategy During the COVID-19 Crisis
Creating a coronavirus crisis management plan for your business allows you to pivot your marketing strategy so you can offer customers help and assurance when they need it most. Here are a few things your business strategy should focus on during this COVID-19 pandemic.
03/23/2020 10:06 AM
Should You Stop Marketing During COVID-19?
As a small business owner you may be concerned about the impact of the coronavirus has on your business; your revenue, employees, and marketing funnel. Although you shouldn't stop marketing during CONVID-19, there are many ways your marketing approach could go wrong. So here are three ways you can effectively market your small business during the coronavirus outbreak.
03/20/2020 11:45 AM
3 Types of Loyalty Programs for Businesses
An introduction to the three main categories of loyalty or membership programs that a business can set up. Almost any business and increase their profit by setting up a loyalty system.
03/17/2020 09:43 AM
6 Tips for Writing Conversational Content
Conversational copywriting resonates with your audience. Here are 6 tips to ensure your content sounds like you're having a conversation with a friend - but more compelling.
03/02/2020 08:25 AM
Starting Your Model Car Collection With Style
It is a human desire to embrace speed and drape themselves in style. When looking at this through the acts of human nature, purchasing luxurious homes, fast cars and wearing bling is what makes us feel we belong. In many homes however, affording the fancy clothes and the fast cars is more of a financial dream than it would be a reality.
02/24/2020 10:12 AM
Entrepreneurship Vs Freelancing - Which Is Better?
Business is an unpredictable choice It begins with a thought. You consider taking care of a basic issue day and night. You take responsibility for the issue of changing the world with desires for profiting.
02/24/2020 09:13 AM
Consumer 3D Printing Market Future By 2023
Americas dominates the Consumer 3D Printing Market, followed by Europe and Asia Pacific. It is expected to reach $2694 million at a CAGR of 19.90% by 2023.
02/24/2020 09:12 AM
Are Chatbots an Effective Tool for Entrepreneurs?
Asking whether chatbots are right for your business is like asking if social media marketing is right for you. If they haven't made it to your industry yet, bots are well on their way. Messaging apps are becoming the next big thing in marketing. Social media is still king, but messaging apps are slowly taking over. The way to capitalize on this is through bots.
02/24/2020 09:09 AM
Why Goop Is to Wellness What Trump Is to America - An Aberration and a Disgrace
Most think of intelligence as something approximately like the IQ test, which takes account of human capacity to manage puzzles, math, pattern recognition, vocabulary and visual searches.Critical thinking (CT) is quite different from raw intelligence. Cognitive CT skills enable and promote rationally and reliance on evidence. Critical thinkers are skeptics, flexible thinkers who use doubt and independent judgment to detect fallacious schemes to persuade them. Critical thinking means overcoming mental frailities, such as superstition, confirmation bias and other tools of the film flam artists.
02/24/2020 09:03 AM
Capturing the Boomer Dollar
There is a reason that the new concept in marketing is turning "silver" into "gold." A distinct marketing strategy will need to be developed and employed to train younger staff to tap into this market.
02/21/2020 12:03 PM
5 Questions You Must Answer to Grab Your Website Visitor's Attention in Seconds
Your Website has a lot to do in a fraction of a minute. Here are 5 questions you need to ask to ensure prospects stick around.
01/30/2020 03:25 PM
How to Set Social Media Goals in 2020
Having a social media plan is an essential piece of your business marketing strategy. This 3-step guide will help you understand how to set your social media goals for 2020 so you can connect with your customers, increase awareness about your brand, and boost your leads and sales.
01/21/2020 10:18 AM
How Do You Market To Millennials?
Millennials are people born roughly between 1982 and the mid-1990s, reaching the age of 18 between 2000 and 2008. There are about 75 million of them, equal or slightly higher than the number of baby boomers (those born between 1946 and 1964).
01/17/2020 09:22 AM
Your 2020 Guide on How to Get the Most Out of Video Marketing
Video content marketing has increased in popularity. From ways to incorporate engaging footage into your campaigns to the latest social media platform rules on using video, here are some of the latest video content marketing trends and tips for 2020.
01/09/2020 06:51 PM
A Red Cape Among White Ones: B2B With a Twist
Sell yourself differently. Sell the result, not the tool. The result is often translated in the mind of the client as a chain of emotions. Target those positive ones and sell the experience. Have the courage to be different in a world that is the same, left and right.
01/06/2020 10:37 AM
6 Ways to Increase Sales After the Holidays
Whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January and beat the post-holiday fatigue many businesses face. With a little planning and creativity, you can set up your small business so you engage your customers and fight the post-holiday slump.
12/18/2019 03:22 PM
Online Shop
This is the website which is the number one online shopping website for number one brand and very fast delivery products in your home.so you can order products from this website without any tension.And stay with us for get new and updating products news always.
12/03/2019 09:43 AM
Make Your Black Friday Promotion Work For You!
All the other companies are running Black Friday (or some other holiday) promotions - you should probably run one, too. But what are your objectives? I mean, what do you want to achieve with your sale?
11/14/2019 02:45 PM
Social Media Marketing
Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.
11/14/2019 02:38 PM
Getting Your Photography Website at the Top of The Search Engines
There are several factors when done correctly will increase your search engine rankings for your major keywords within your desired geographic area. Before going any further, it is important to realize that if you are serious about increasing your revenue with stronger search engine rankings, you simply need to follow the steps laid out over the next few weeks. Here are the lessons we will cover over the next month: Setting up the proper keywords Optimizing your website for strong search engine rankings How to rank...
11/12/2019 02:07 PM
Do You Really Know What Business Marketing Is?
There are countless books and courses on marketing and how to do it properly. You've probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?
11/06/2019 01:49 PM
6 Ways Coupons Can Boost Your Sales Within No Time
There are many questions in our mind related to coupons, that how coupons have positive impact on business? How coupons build store traffic? How coupons can give boost to your sales? How coupons are great way to attract customer? How coupons re-activate old customers? In this article your doubts on coupons will clear.
10/29/2019 01:35 PM
Best Way To Advertise An Online Business and Generate Traffic
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... What is still the best way to advertise/promote an online business and generate traffic THE SHORT ANSWER... Pay Per Click Ads...
10/29/2019 01:34 PM
Marketing Online With a Funnel Strategy, Is It Still Viable As of Today..?
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... Marketing online with a funnel strategy, is it still viable as of today? THE SHORT ANSWER... Yes... If you have effective funnels
10/29/2019 01:16 PM
The Best Affiliate Marketing Tools That Would Help You in Affiliate Marketing to Boost Your Sales
A Sales Funnel is kinda like cloning your top sales person and letting them close sales for you 24/7. The best sales person to sell your product..
10/29/2019 01:16 PM
Can Clickfunnels Make You Rich..?
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... Can ClickFunnels make you rich... THE SHORT ANSWER... NO.!!
10/29/2019 12:20 PM
The Edge of Using Coupon Codes
Businesses use a lot of strategies to increase their conversion rates. And one of those strategies is the use of coupon codes. They are also known as promotional codes.
10/28/2019 12:57 PM
Most Important Lesson Can People Learn About Successful Affiliate Marketing
QUESTION... Most important lesson can people learn from affiliate marketing? THE SHORT ANSWER... Yes, You should absolutely outsource it.
10/28/2019 10:07 AM
How Do I Grow My Online Business?
QUESTION - How do I grow my online business? THE SHORT ANSWER - Grow your email list... My favorite subject begins now. Let's talk sales funnels.
10/24/2019 07:25 PM
Best Strategy to Not Only Drive People to Your Website But Have Them Buy Your Product
A Lead Funnel is a funnel that generates leads, but it does sooo... much more than that. **It not only attracts leads, but it also... ** - builds trust - grows a list of leads and customers - builds relationships with your list - converts leads into customers - recoups your ad cost - offers your customers additional opportunities to work with you - and ascends customers up your value ladder.
10/24/2019 07:22 PM
How to Add a Sales Funnel to Your Existing Website
Hello, it's Mike Grady from business fuel. I'm answering that question of the week. All right, so the question we got is how to add a sales funnel to your existing website? Well, the short answer is click funnels.
10/24/2019 06:16 PM
Which Marketing Channel Has Gotten You The Most Amount Of Quality Leads
Hello, it's Mike Grady from Business Fuel Tools I'm going to answer today the question of the day. So the question is what marketing channel has gotten us the most amount of quality leads? And the answer by far is YouTube. The best video format is for products or services is demonstration videos.


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