Marketing Information

Youre Halfway There!...Or Not Part 1


The year is almost over and the last half of this year will fly by just as fast as the first half.Are you on target for meeting your business goals for this year?

If you answered yes, congratulations!Keep reading for ideas that will help you stay on track.

If you answered no, don't panic.Keep reading to find out how to get back on track soyou can meet or exceed your business goals for this year.

This is part 1 of a 2 part article series that will show youhow to avoid another year of not reaching your business goals.

DURING JULY:

Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over?What marketing strategies worked for you and which ones bombed so far this year?Focus on the strategies that are working for you, and work to make them even better to ensure greater results and more clients before the end of this year.

Think about holding a contest or special event before this year is over.You can create something unique or you can tie your event into a major holiday. Put the event on your marketing calendar and give yourselfat least three months to plan and promote it.

Set a goal to issue at least three Press Releases before this year is out.Think about upcoming programs and services that you are launching and find a way to create a newsworthy Press Release about it.Mark the dates for issuing your Press Releases on your marketing calendar.

Set a goal to do at least two marketing campaigns before this year is out.If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns.Maximize the effectiveness of each campaign by doing an online versionas well as a direct mail version.

DURING AUGUST:

In August, focus on generating more revenue for your business.Since 'Back to School' is a major theme during this month,'educate' your clients and prospects.You can do this through value packed seminars, teleclasses, infoproducts, and conferences.In addition to providing value, your goal is to show your prospectshow you can help them solve their problems.

You can offer a Fall sale for a service or product that is new or old, but make sure your prospects are aware of the increased value of the offer due to the decreased price. Make the offer compelling enough so they will buybefore the sale ends.

If you don't have an infoproduct, spend the month of August creating your first one and draft a plan for future infoproducts.

DURING SEPTEMBER:

In September, leave obscurity behind.Gain more recognition for your business throughpublic speaking, networking, and publishing.

Volunteer to speak at seminars held by business associations or your local chamber. Start with business associations that you are a member of, and look for other opportunities for speaking by offering to speak in front of local groups that are comprised of your target market.

Step up your networking activities to gain more visibility for your business. If you are currently only doing yournetworking offline, add online networking to the mix.

Approach every networking opportunity with the intentto connect with at least three people.Focus on learning more about their business and their challenges. Exchange business cards after you have made a connection and follow up immediately.Stay in touch with your networking contacts on a regular basis.

If you are not already publishing a newsletter, spend the month of September creating your first one.If you don't want to commit to publishing a newsletter on a regular basis, then publish articles that focus on your areas of expertise.

TAKE ACTION NOW!

Spend some time implementing these ideas for your business during the next three months, and you will be on track formeeting your business goals for this year.

Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved

Tresaca Hamilton is the CEO of Black Unicorn Communications.Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
05/10/2021 05:34 PM
How Pay-Per-Click Advertising Drives Profit and Brand Awareness
Pay-per-click advertising plays a significant role in any marketing strategy. That can be a bold statement for some, especially since this advertising strategy intimidates many small- to mid-size business owners. And if you're like many people, you can't help but wonder, "Does pay-per-click work?" You figure that if you pay Google even a small amount-say, $1.00 per click-your ad budget will be drained in short order considering all of the Google searches that occur daily. Let's explore why this assumption could be holding you back from growth and how pay-per-click advertising drives profit and brand awareness.
05/10/2021 05:34 PM
What Is Local SEO and 5 Reasons Why It's Important
What You Don't Know Online Can Hurt You How do you know if you need a local SEO strategy? The critical word in this question is "local." Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten minutes to get to your business? If you can answer yes to these questions, chances are you need to manage your local SEO strategy. So, what is local SEO? And why is it important?
04/30/2021 10:05 AM
What Google's New Core Web Vitals Rankings Mean For Small Businesses
How To Navigate The Latest Google May 2021 Update I know how important Google rankings are for small business owners, because I'm a small business owner myself. I also know that while the web development world has been abuzz with Google's anticipated algorithm update, most of the small business owners I deal with have no idea what's coming down the pipeline. And in the world of Google and online marketing, what you don't know coming down the pipeline can kill your business.
04/20/2021 11:48 AM
Top 4 Tips For an Effective Pay Per Click Campaign in 2018
PPC is going to explode. Google Organic Search results are falling and PPC remains one of the ways that you can gain the top result in Google Search for your desired keyword. Here i am going to give you 4 important tips for improving your Pay Per Click Campaign in a convenient way.
04/20/2021 11:46 AM
SEO Company in Delhi - For a Prosperous Online Business
At what time people want information at the exact moment that time they trust on the information available on the Internet and direct to their preferred search engine like Yahoo, Google or Bing, for the info they pursue. The search engine is the part that drives the wheel for probable leads and helps online businesses to quickly reach the customers and audience to reach their website. SEO Company in India provides best services.
04/20/2021 11:44 AM
B.Hive Is a Vibrant, Plug & Play Office, Each With Its Own Charm and Story
B.Hive, Bangalore's Largest Coworking space with offices listed on Kowrk.com, provides affordable office spaces to businesses, entrepreneurs and freelancers.
04/06/2021 11:43 AM
Backlinks - What Are They and How To Use Them
The way to get the attention of search engines, and get them to see you as a relevant site, can be done a variety of ways, including backlinks. The goal is to get that URL published on as many sites as possible.
04/06/2021 11:41 AM
How to Create Blog Content to Attract Your Ideal Target Audience
If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you'll improve your search rankings and drive traffic to your business. Here are four easy steps to refresh your blog to get more qualified leads.
04/06/2021 11:38 AM
Building Better Brands
Are you effectively communicating your product or service offering? Are you appealing to the right demographic? Are you missing opportunities to catapult your brand? If you answered Yes-or even Maybe-to any of these questions, then it's time to make a commitment to better branding and marketing for your business.
04/06/2021 11:38 AM
How to Market Your Blog Articles
So, you've written a great blog article for your business and you want to share it with the world. Why not? Everyone should know about your great product or service, right? While that's certainly true, let's take a few steps first to ensure you know how to market your blog articles. After all, you wouldn't want to put so much time and effort into your blog articles and have it fall flat.
04/06/2021 11:38 AM
13 Social Media Trends and Opportunities for 2021
Everything You Need to Know About Social Media Marketing Trends Today! The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it's exciting, but it can also be overwhelming. You need to know how these shifts affect your business-and how to capitalize on them to improve your marketing strategy. So, we're making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let's get at it!
04/06/2021 11:33 AM
Why Is Authenticity Important in Marketing?
Today, you can find out anything online about anyone or any brand. And if you're not authentic, your customers will find out.
03/26/2021 02:16 PM
How To Show Your Business Authenticity In Your Content
Your consumers place a high value on the authenticity of your content. They like it because it shows that your products are of high value and that they can trust you.
03/24/2021 04:54 PM
Is Your Business Brand Identity Memorable Enough?
Through brand marketing, we connect the consumer's experiences and perceptions to your unique offerings. Your brand then becomes highlighted in their mind as they grow a connection to it and, ultimately, makes it much easier to convert them to loyal customers. Here are 5 High-Impact tips to creating a unique brand identity.
03/16/2021 03:13 PM
Writing to Sell Versus Writing to Communicate
Often it can be difficult to know what type of writing you need, though. It's easy to think that all writing is the same, but it's not. There is writing to communicate and writing to sell.
03/12/2021 02:03 PM
2 Tips to Implement a Better Marketing Plan for Plastic Surgeons
Since plastic surgeons can spend a fortune on new plastic surgery patient marketing, they have to be smart about it so they get the best results for the least amount of money. This article provides 2 tips to implement a better marketing plan for plastic surgeons.
03/12/2021 02:03 PM
Are You Getting the Best Results From Cosmetic Surgery Marketing?
Tracking your marketing costs compared to your response is the sure fire way to know if are you getting the best results from cosmetic surgery marketing. This article explains the best strategies for tracking your cosmetic surgery marketing results so you get the most for your money.
03/12/2021 02:03 PM
How to Make Plastic Surgery Marketing Reach More Patients
This article provides creative marketing strategies for plastic surgeons who are looking to reach more patients. In addition to traditional marketing tactics, videos, referral programs and Q&A sessions are effective tools for attracting new cosmetic patients.
03/09/2021 06:00 PM
Brosis Taring (Digital Marketing) in Jaipur
BroSis Training provides Advanced Digital Marketing Training in Jaipur. We also offer SEO, SMO, Digital Marketing, Video Marketing, Email Marketing and Website Design & Development. Digital responsibility is to manage the different key members of the Team and to bring them on one platform to fulfill the client specific requirement.
03/08/2021 08:04 AM
How To Increase Patients In A Medical Practice
Need more patients in your medical practice? Tired of struggling and need a comprehensive plan to get profitable? Here are 4 tried and true insights to increase patients in a medical practice.
03/05/2021 09:18 AM
How Online Membership Is a Win-Win for Non-Profits' Websites
More than ever, non-profit organizations need to acquire, maintain and strengthen their membership bases. But this is something that is often overlooked among a large part of the non-profit sector. Here are more benefits for non-profits who add an online membership program to their website.
03/01/2021 09:11 AM
How to Increase Customer Retention With Digital Marketing?
Customer retention is at the core of every business today. As customer acquisition continue going up, businesses have been forced to become extra creative to retain clients and sustain high sales. In one of the studies done by the U.S Small Businesses Administration and the U.S Chamber of Commerce, it was established that acquiring new clients costs up to five times compared to retaining the existing ones.
03/01/2021 09:11 AM
How Digital Marketing Can Increase Your Business by 400%
Digital marketing is the ultimate way to drive more traffic, enhance the brand image, and realize the highest conversion. Ensure to identify the best digital marketing strategies that work for the brand, track results, and implement change regularly.
03/01/2021 09:07 AM
Defining Marketing Objectives and How They Relate to the Business
Various types of products and services have various marketing objectives due to the nature of their trade. Marketing professionals have to be well verses with ways to define objectives.
03/01/2021 09:07 AM
Definitions of Marketing Communications
Marketing communications helps a company gain better visibility and awareness in the market. New brands need to focus on their communications with the market to gain more market retention.
03/01/2021 09:07 AM
Designing and Producing Content Appropriate to the Channel and Communication Objective
These days, companies advertise across various communication channels. Here are some factors that are linked with creation of successful campaigns with specific objectives.
02/19/2021 09:19 AM
How to Create an Online Marketing Plan
You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.
02/11/2021 04:52 PM
The (Un)Impressive Life of Fake Instagram Influencers
I used to be impressed when I saw someone with thousands of followers. I would think, Wow, that person must really know their stuff! Look at how many people want to learn or be entertained or inspired by them! But not so much anymore.
02/11/2021 04:49 PM
Digital Marketing Means Business Survival During COVID-19
Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is "adapt," and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our comfort zone, we are forced to move past the traditions we built and forward into the digital age.
02/08/2021 08:46 AM
4 Reason Why SEO Important For Your Business?
Business owners will often hear about SEO (Search Engine Optimization) and how it is one of the most important marketing techniques a business can use as it looks to make a mark in the niche. See MOZ for beginner's guide to SEO Well, there are many reasons for its importance, and it's best to understand this as soon as possible why SEO important for business. Here are some of the key reasons for why SEO is a must and should be used as a marketing tactic while pursuing new leads.
02/05/2021 11:36 AM
7 Tips MedSpas Can Follow to Increase Website Traffic
If you've built your vision of a MedSpa business, including building a nice website, you now need to increase your website traffic. Here is a 7-step tip checklist you could be doing now to start promoting your website and get those desired results.
02/05/2021 11:35 AM
How to Do Marketing With a Low Budget
Finding inexpensive ways to market your business online is a great way to get started. But even after you have a great business, you'll want to keep using these inexpensive ways to market your business.
01/27/2021 10:50 AM
How to Optimize Your Website for Local Search
It's so crucial to focus your marketing efforts on getting local website traffic if you run a store-front business or offer a service that is within a specific geographic area. There are a number of things you can do to increase your visibility and reach your target audience. To help you achieve your goals in 2021, here are seven strategies to optimize your local business website.
01/21/2021 09:03 AM
Why Is Storytelling Important in Business?
Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The more a customer cares about your story, the longer they will remain customers and demonstrate brand and product loyalty.
01/19/2021 04:49 PM
Niche Business Marketing - How to Do It
Starting up a business is an easy job to do, but making it successful is challenging, especially when you're competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.
01/19/2021 09:52 AM
Why Is Customer Centric Marketing Important?
Customer centric companies seek to show how they value the customer above all else. When customers feel appreciated they end up very loyal to the brand.
01/08/2021 11:44 AM
Initiating With Superior Improvisation of Intimacy Life
Generic Viagra has been considered as widely utilized anti- impotence remedial measure for men that has effectively created trend in the remedial measures against male impotence which disrupts with the proper functioning of men's intimacy life. This medicinal product has been clinically acclaimed by the health managers of Food & Drug Association (FDA) & thus there are increasing numbers of men who are looking forward to make use of these remedial measures for the vital functioning of their intimacy life & essentially keep away from the hazards of erectile difficulty. Such drug products are easily available in the pharmacy stores...
01/08/2021 11:37 AM
How We Rebranded, Redesigned & Redefined a Small Business
A Case Study on Innovative Sleep Solutions, Surrey, BC Our team loves helping small business owners rebrand-from bringing website redesign ideas to life to increasing engagement on social media. It's not only because we're passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it's almost silly to mention how challenging a year 2020 has been for small businesses.
01/06/2021 10:14 AM
How To Carve Your Lucrative Niche Market In The Middle of a Pandemic
Discover how to find lucrative but untapped niche markets in the middle of a pandemic that matches your passions, skills, and experience. Plus, discover why economic downturns are the best time to use this powerful information.
01/04/2021 01:42 PM
8 Mistakes Made Online by Business Owners
Before we go over the top mistakes made by business owners, here is a great quote: "Begin somewhere. You cannot build a reputation on what you intend to do." Liz Smith
12/28/2020 06:28 PM
What Are the Essential Elements of a Strong Brand?
Building a strong brand takes time, commitment and effort. It takes the willingness to stick to the messages for the long term and not forget what your true point of being is.
12/18/2020 08:49 AM
4 Types of Versatile Uses of High-Quality Booklet Printing
Are you planning to get some booklets printing for your creative endeavors and wondering if it is a good option or not? Read the article to know how great booklets are as versatile printed materials.
12/18/2020 08:49 AM
How to Have More Inclusive Brand Marketing-Authentically
From your website to your Instagram feed, inclusive marketing can be an integral part of your marketing strategy-but only if you're doing it authentically. Let's look at three ways to add diversity to your brand in an honest, approachable way.
12/16/2020 09:46 AM
It Is About Time to Start Marketing Your Manufacturing Business on the Internet
There are many manufacturing businesses that get most of their businesses through word-of-mouth, loyal customers as well as partnership agreements. For this reason, it is crucial to consider expanding their reach, and have a look at online marketing. Manufacturers that leverage content to promote their brand/business online succeed at drawing new potential buyers, retaining the current ones and - at the end of the day - obtaining more sales.
12/16/2020 09:46 AM
How to Combine Offline Ads With the Power of Internet for Excellent Results
When ads pop out all of a sudden on the browser windows, most online users click on them. Since this is the age of computers, how can businesses make sure that their offline ads are just as effective as their online counterpart? Following you can find a few great strategies when using offline ads: Always Add a Call to Action (CTA) Businesses have to see to it that their offline ads have a CTA and a way to track them.
12/10/2020 04:41 PM
London Event Staff for Firestone - All Points East Festival
Last month, Elpromotions Event Staffing Agency expressed its utmost excitement at being as the winning London hostess agency. It supplied promotional staff for the Firestone Europe activation at All Points East Festival, held at Victoria Park from May 25th to June 3rd.
12/10/2020 04:39 PM
Modern Ways of Promoting a Cage Nuts Manufacturing Business
Build a Strong Presence on the Web Most businesses have a website however, an online brochure may be the only thing they can offer. If their site has been like this since day one, probably, it is about time to give their website an upgrade. Every time consumers look for cage nuts manufacturers, they use search engines, which is exactly what they do for almost anything they need.
12/10/2020 04:37 PM
Tales From the Online Marketing Crypt 8 - The Inconvenient Side Effect of the Shop Local Movement
Since COVID-19 barged in on our lives, there's been a lot of rallying on social media about the #ShopLocal movement. But are you really shopping local or just supporting from the sidelines? The dilemma of supporting local: sometimes it's just not easy to do so. But it is possible for local small businesses (particularly a brick-and-mortar one) to compete.
12/10/2020 04:37 PM
Aluminum Die Casting and Zinc Die Casting Solutions Online
From aluminum die casting to zinc die casting, you will get precise solutions in real time manner from experienced professionals working in different companies. Find the right one of your choice and get precise solutions.
11/27/2020 10:42 AM
How to Have Clients Who Are Your Ardent Champions
Build good old-fashioned relationships with people! Show gratitude to those you appreciate and they will become the ones who will be your ardent champion and happily send new clients your way.


home | site map |