Marketing Information

Sell More Online By Offering a Big Fat BONUS!


I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!

As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Often the bonus is worth even more than the featured product itself. You know what I mean... they're selling you a little vegetable chopper, but they also throw in a blender, toaster, and coffeemaker!

Why do they do this? Because it makes the offer completely irresistible. The prospect thinks, "Jeez, I'd be crazy not to buy this right now!"

The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to.

Here are 7 ideas to get you started offering a bonus ASAP:

1. Special Report

Think of some information that relates to what you're offering that would be very helpful for the customer. Exciting titles with numbers are shown to work best, like "31 Easy and Fast Ways to Get More Clients" or "5 Mistakes Most Families Make When Choosing a Puppy." Write it in Microsoft Word, format it so it looks nice, and then use Adobe Acrobat to save it as a PDF file for easy downloading. (Be sure to promote your business and website in there too - remember it may get passed around.)

2. Resource List

Compile a list of your personally recommended resources, websites, books, and vendors that are related to your product or service. You can set this up as a PDF file as well, or create a password-protected area of your website that customers and clients can access. Example: One bonus that comes with my Boost Business With Your Own Ezine system is the "Ezine Queen Private Resource Library." It's simply a select collection of links to websites and tools that can help my customers grow their lists and run their online businesses.

3. Checklist

Are there any checklists that would be a good tie-in to what you offer? That help people do what you're teaching them to do, better or easier? Example: I have a program called "Insider Secrets to Making M0ney With Teleseminars," and one of the bonuses is the checklist that I myself use when I plan any teleseminar event! My customers love it because it makes it super easy for them.

4. Collection of Articles

Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well. Why not package your favorites into a PDF document and title it your "Top 10" or "Best of" collection?

5. Action Guide

Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.)

6. Audio Class

Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory teleclass or do live speeches, you can simply record that. Offer it online as an MP3 download, or even better, let people listen right from the website. (You can see exactly how I set mine up here.)

7. Consultation With You

A consultation is a great bonus to offer, for several reasons. First, it lets you get to know your customers better and hear the questions they ask and issues they face. This will help you further improve your products and services to offer what they want. Second, it's a great opportunity to upsell these folks to a higher-priced program at the end of the call. For example, if they enjoyed the advice you provided on the call, they may be interested in your six-month coaching program. Don't fear that everyone who buys your product will actually take advantage of your free consultation - they won't. When I got started, I offered a free 30-minute consultation to all purchasers of my Boost Business ... system. I estimate that less than 20% of the people who bought it actually scheduled a call with me.

Digital or Physical?

I'm a big fan of digital bonuses because they cost nothing to create and there's no packaging or shipping involved. But of course you can also go with physical bonuses, especially if you're already shipping the main product to the customer anyway. My Boost Business... system is a physical package that we ship, so we add in a 2-CD program that teaches people how to get more sales from their ezine. It's simply a recording of a great teleseminar I did about two years ago.

If you're offering printed material as a bonus, don't go crazy spending a ton of money making it look great. "Good" is okay! A simple report that you have printed and bound cheaply at a copy shop is fine. Remember that people are paying you for the information you provide.

What's most important is the cover -- even if you only produce a digital report or audio product, having a graphic of it will help increase your response and make you look more professional. I use and recommend Killer Covers.

Give Your Bottom Line a Bonus This Month

So get YOUR bonuses in gear! Make a note of how your sales have been so far, and then add some bonuses and watch the numbers rise.

© 2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
07/03/2020 11:30 AM
5 Steps to Help You Build an ECommerce Store
If you have decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture but it can also be a stressful one. Here are 5 steps to starting an online business that will help make the process clearer and less stressful.
07/02/2020 11:38 AM
How To The Word Out About Your Home Business
Make no mistake, getting the word out about your business is the most important thing you can do to ensure your success. Without a good advertising and marketing plan, your business has no chance.
06/30/2020 06:35 AM
5 Tips to Help You Choose The Right Textile Supplier
As a business owner, if you want to ensure a successful supply chain, you must look for the best textile supplier for your brand. Before you go with the supplier, know that there they should be able to satisfy all of your requirements. Given below are some tips from experts that will help you choose the best supplier. Read on.
06/22/2020 08:48 AM
7 Steps To Creating A Successful Business Plan
When you answer these 7 questions seriously, you can easily create a workable daily plan of action. Before you know it, you'll be successful because you have a clear plan.
06/19/2020 04:18 PM
How To Expand The Lifetime Value of Your Customer
Nothing is more important in your business than your customers. The more you can study what they need and find a way to deliver it to them, the longer they'll stick with you.
06/19/2020 04:13 PM
How to Use Empathetic Marketing in Your Social Media Strategy
As a business owner, it's important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy. By empathizing with your customers, you can better serve them. So to help you get-and stay connected-with your customers, here are four ways you can build a social media presence with more empathetic content marketing.
06/01/2020 08:53 AM
The Importance of Empathy-Based Marketing
As a business owner, you may have had to pivot your marketing strategy during the pandemic by putting yourself in your customers' shoes to better serve them. People want brands to be more empathetic and aware of the long-term impact it will have on their lives. Here are some ways to use empathy to enhance your marketing strategy.
05/26/2020 03:42 PM
Why Hiring Digital Marketing Services Is More Important Than Ever
Digital marketing is an essential tool for any organization and especially so in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in your company's survival.
05/26/2020 03:41 PM
How to Evolve Your Business Model As Times Change
As business owners we want to emerge from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons. As we enter a "new normal", customer expectations have changed. Now is the time to change your business model to meet your customer needs. Here are a few ways you can pivot your business model to meet these new customer needs.
05/14/2020 09:51 AM
The Impact Of COVID-19 On Search Trends And SEO
The rapid spread of COVID-19 virus from China, and beyond, has brought the businesses worldwide to a sudden halt. The impact of COVID-19 is shifting daily. So is its effect on the search trends and SEO. Therefore, we decided to help one understand the impact of coronavirus on SEO and search trends.
05/11/2020 07:56 AM
Pinterest for Business - Does It Make Sense For Your Niche?
Many people overlook Pinterest when it comes to their business. Pinterest is more than just recipes and arts and crafts. Find out if Pinterest makes sense for your business.
05/11/2020 07:54 AM
How to Build a Crisis Response Landing Page
During this COVID-19 pandemic, visitors to your business website are looking for reassurance and resources, whether it's around health precautions you're taking to prevent the spread of coronavirus or changes to your opening hours. Creating a crisis response landing page is to communicate serious messaging to your customers. Read about the importance of updating your website for COVID-19 and how to do it.
05/05/2020 07:22 PM
Nonprofit Videos
Learning to produce and post videos can enhance nonprofit organizations' ability to communicate their mission and message. Short videos get more views. Professional assistance is helpful but no longer necessary to produce quality videos.
05/01/2020 06:29 PM
How Tour Operators Cope With The COVID-19 Pandemic?
Impact of COVID-19 in Hotel and travel Industry. In the wake of the COVID-19 pandemic, many industries have taken a hit but the major brunt was seen and felt almost instantly in the travel and tourism industry.
05/01/2020 06:24 PM
Your Guide to Paid Marketing During COVID-19
If you're a business owner, COVID-19 is probably affecting your paid advertising campaigns. Now is the time to create an advertising strategy so you can prepare your business to move forward now and in the future. Here are three tips on managing your pay-per-click advertising during this coronavirus.
04/24/2020 08:15 AM
3 ECommerce Challenges & Solutions for Tough Times
There's no arguing that COVID-19 has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn't necessarily translate into increased sales for your small business. Here are 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.
04/20/2020 10:03 AM
17 Strategic Business Pivots to Make in the Time of COVID-19
The coronavirus epidemic has created many challenges for businesses. This means your business needs a plan so you can prepare for future growth and success. Here is a COVID-19 checklist of 17 strategic business pivots you can follow and implement right now to help your business.
04/15/2020 06:50 AM
A Quick Look Inside an Online Keyring Business
The simple solution to expanding your business. Guaranteed to work for any Business.
04/10/2020 05:37 PM
4 Marketing Strategies for the COVID-19 Crisis
The COVID-19 pandemic has left many small business owners uncertain as to how to cope in these strange times. Many find themselves planning for new business challenges related to the coronavirus. If you find yourself having to create a coronavirus crisis management plan for your business, here are a few things to focus on.
04/08/2020 03:40 PM
The Almost "Secret Ingredient" to a Highly Profitable Business
Recently, I watched probably one of my favorite movies of all time: Kung Fu Panda. Now, before you write this off as a stupid animated movie, there's a GREAT business lesson hidden inside if you're an expert, consultant, or coach. Here's the TL;DR version of the movie: 1) A big fat panda, Po, is "accidentally" picked to become the chosen one 2) His master, Shifu, doesn't want to train him because Shifu believes Po was chosen by accident 3) The great master Oogway, however, tells Shifu that "there...
04/08/2020 03:40 PM
How "Repulsion Marketing" Can Attract Your Best Buyers
Behold the glorious power of polarizing content. And why I'm all for "repulsion marketing" instead of "attraction marketing." Let me give you the perfect example: Yesterday I wrote a post about why minor spelling mistakes can actually nab you more sales (there are scientific studies that support this).
04/07/2020 08:41 AM
Communications Plans Matter
Communications are essential during this time. Having a solid communications plan can help to maximize your results. Without a plan, you are just throwing darts in the sky and hoping they land where you want them to.
03/28/2020 07:47 PM
SEO Services: Changing the Way You Expand & View Your Business
The SEO professionals are highly skilled in their job and with a glance at your website, they will understand what needs to be fixed. As these experts work on various SEO services and optimize numerous websites, they have the experience to work for this industry.
03/28/2020 07:44 PM
7 Ideas to Use "Found Time" During COVID-19
During this COVID-19 pandemic, nothing is as usual. Here are 7 ideas to help you take back a bit of control in your business and prepare for when things get back to a new "normal."
03/28/2020 07:41 PM
How to Pivot Your Small Business Strategy During the COVID-19 Crisis
Creating a coronavirus crisis management plan for your business allows you to pivot your marketing strategy so you can offer customers help and assurance when they need it most. Here are a few things your business strategy should focus on during this COVID-19 pandemic.
03/23/2020 10:06 AM
Should You Stop Marketing During COVID-19?
As a small business owner you may be concerned about the impact of the coronavirus has on your business; your revenue, employees, and marketing funnel. Although you shouldn't stop marketing during CONVID-19, there are many ways your marketing approach could go wrong. So here are three ways you can effectively market your small business during the coronavirus outbreak.
03/20/2020 11:45 AM
3 Types of Loyalty Programs for Businesses
An introduction to the three main categories of loyalty or membership programs that a business can set up. Almost any business and increase their profit by setting up a loyalty system.
03/17/2020 09:43 AM
6 Tips for Writing Conversational Content
Conversational copywriting resonates with your audience. Here are 6 tips to ensure your content sounds like you're having a conversation with a friend - but more compelling.
03/02/2020 08:25 AM
Starting Your Model Car Collection With Style
It is a human desire to embrace speed and drape themselves in style. When looking at this through the acts of human nature, purchasing luxurious homes, fast cars and wearing bling is what makes us feel we belong. In many homes however, affording the fancy clothes and the fast cars is more of a financial dream than it would be a reality.
02/24/2020 10:12 AM
Entrepreneurship Vs Freelancing - Which Is Better?
Business is an unpredictable choice It begins with a thought. You consider taking care of a basic issue day and night. You take responsibility for the issue of changing the world with desires for profiting.
02/24/2020 09:13 AM
Consumer 3D Printing Market Future By 2023
Americas dominates the Consumer 3D Printing Market, followed by Europe and Asia Pacific. It is expected to reach $2694 million at a CAGR of 19.90% by 2023.
02/24/2020 09:12 AM
Are Chatbots an Effective Tool for Entrepreneurs?
Asking whether chatbots are right for your business is like asking if social media marketing is right for you. If they haven't made it to your industry yet, bots are well on their way. Messaging apps are becoming the next big thing in marketing. Social media is still king, but messaging apps are slowly taking over. The way to capitalize on this is through bots.
02/24/2020 09:09 AM
Why Goop Is to Wellness What Trump Is to America - An Aberration and a Disgrace
Most think of intelligence as something approximately like the IQ test, which takes account of human capacity to manage puzzles, math, pattern recognition, vocabulary and visual searches.Critical thinking (CT) is quite different from raw intelligence. Cognitive CT skills enable and promote rationally and reliance on evidence. Critical thinkers are skeptics, flexible thinkers who use doubt and independent judgment to detect fallacious schemes to persuade them. Critical thinking means overcoming mental frailities, such as superstition, confirmation bias and other tools of the film flam artists.
02/24/2020 09:03 AM
Capturing the Boomer Dollar
There is a reason that the new concept in marketing is turning "silver" into "gold." A distinct marketing strategy will need to be developed and employed to train younger staff to tap into this market.
02/21/2020 12:03 PM
5 Questions You Must Answer to Grab Your Website Visitor's Attention in Seconds
Your Website has a lot to do in a fraction of a minute. Here are 5 questions you need to ask to ensure prospects stick around.
01/30/2020 03:25 PM
How to Set Social Media Goals in 2020
Having a social media plan is an essential piece of your business marketing strategy. This 3-step guide will help you understand how to set your social media goals for 2020 so you can connect with your customers, increase awareness about your brand, and boost your leads and sales.
01/21/2020 10:18 AM
How Do You Market To Millennials?
Millennials are people born roughly between 1982 and the mid-1990s, reaching the age of 18 between 2000 and 2008. There are about 75 million of them, equal or slightly higher than the number of baby boomers (those born between 1946 and 1964).
01/17/2020 09:22 AM
Your 2020 Guide on How to Get the Most Out of Video Marketing
Video content marketing has increased in popularity. From ways to incorporate engaging footage into your campaigns to the latest social media platform rules on using video, here are some of the latest video content marketing trends and tips for 2020.
01/09/2020 06:51 PM
A Red Cape Among White Ones: B2B With a Twist
Sell yourself differently. Sell the result, not the tool. The result is often translated in the mind of the client as a chain of emotions. Target those positive ones and sell the experience. Have the courage to be different in a world that is the same, left and right.
01/06/2020 10:37 AM
6 Ways to Increase Sales After the Holidays
Whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January and beat the post-holiday fatigue many businesses face. With a little planning and creativity, you can set up your small business so you engage your customers and fight the post-holiday slump.
12/18/2019 03:22 PM
Online Shop
This is the website which is the number one online shopping website for number one brand and very fast delivery products in your home.so you can order products from this website without any tension.And stay with us for get new and updating products news always.
12/03/2019 09:43 AM
Make Your Black Friday Promotion Work For You!
All the other companies are running Black Friday (or some other holiday) promotions - you should probably run one, too. But what are your objectives? I mean, what do you want to achieve with your sale?
11/14/2019 02:45 PM
Social Media Marketing
Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.
11/14/2019 02:38 PM
Getting Your Photography Website at the Top of The Search Engines
There are several factors when done correctly will increase your search engine rankings for your major keywords within your desired geographic area. Before going any further, it is important to realize that if you are serious about increasing your revenue with stronger search engine rankings, you simply need to follow the steps laid out over the next few weeks. Here are the lessons we will cover over the next month: Setting up the proper keywords Optimizing your website for strong search engine rankings How to rank...
11/12/2019 02:07 PM
Do You Really Know What Business Marketing Is?
There are countless books and courses on marketing and how to do it properly. You've probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?
11/06/2019 01:49 PM
6 Ways Coupons Can Boost Your Sales Within No Time
There are many questions in our mind related to coupons, that how coupons have positive impact on business? How coupons build store traffic? How coupons can give boost to your sales? How coupons are great way to attract customer? How coupons re-activate old customers? In this article your doubts on coupons will clear.
10/29/2019 01:35 PM
Best Way To Advertise An Online Business and Generate Traffic
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... What is still the best way to advertise/promote an online business and generate traffic THE SHORT ANSWER... Pay Per Click Ads...
10/29/2019 01:34 PM
Marketing Online With a Funnel Strategy, Is It Still Viable As of Today..?
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... Marketing online with a funnel strategy, is it still viable as of today? THE SHORT ANSWER... Yes... If you have effective funnels
10/29/2019 01:16 PM
The Best Affiliate Marketing Tools That Would Help You in Affiliate Marketing to Boost Your Sales
A Sales Funnel is kinda like cloning your top sales person and letting them close sales for you 24/7. The best sales person to sell your product..
10/29/2019 01:16 PM
Can Clickfunnels Make You Rich..?
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... Can ClickFunnels make you rich... THE SHORT ANSWER... NO.!!


home | site map |