Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.
Choosing the correct materials can make the difference betweensuccess and failure of your marketing campaign.
Postcards are visually appealing and one of the most affordable means to market your products and services.
What makes an image smarter marketing post card different fromall the other direct mail pieces and postcards that flood ourmailboxes each week?
They are high quality, powerful marketing tools that peakcuriosity and evoke a response from the prospect.
What Is Image Marketing?
Image marketing isn't new. It's been around for decades.
Many of the top corporations around the world use imagemarketing every day.
RE/MAX uses "Nobody Sells Real Estate Like RE/MAX".
The RE/MAX balloon magically enables the realtor to personallydeliver the good news regardless of where the client may be.This is a wonderful example of image marketing. These ads makeevoke a feeling of trust. The message; RE/MAX goes all out todeliver top quality service to it's clients.
Nike's "Just Do It" brought them millions in revenue.
Remember Allstate's slogan "You're In Good Hands With Allstate"?
These are not mere words. They are powerful, image marketingtools that evoke an emotion. Using postcards to deliver yourmessage is one of the most affordable ways in which you can useimage marketing.
Realtors have been marketing with postcards for years. Theyuse them because they get results.
What are Image Smarter Post Cards?
Image smarter postcards are high gloss, laminated, full colorpostcards, printed on high quality card stock which relay amessage that stirs and emotion or causes a response in therecipient.
They deliver your message in a crisp, vibrant manner makingit more appealing to the prospect.
An image smarter post card will:
>Grab the recipient's attention.
>Present a powerful message.
>Evoke a response
>Establish a relationship.
The biggest asset of an image smarter postcard - your message isinstantaneous!
No need for the recipient to have to open an envelope. Yourmessage is right there in front of her nose. Both sides of thepostcard contain a call to action and both sides are readilyavailable.
Image Is Important.
First impressions mean everything in the business world. Add tothis the importance of standing out from your competition and yousee the need to use image marketing.
Incorporating image smarter marketing materials into yourmarketing campaing is more affordable than you may think andwill reap you many rewards.
These powerful marketing materials relay will reflect a moredynamic, successful company image in the eyes of your prospects.
Don't settle for what I call "Cookie Cutter" marketing.
Many business owners fall prey to this form of advertising.Simply put, they use the same types of ads and materials theysee their competition using. Wrong, wrong, wrong!
Wake up and smell the coffee!
You need to stand out from your competition and be recognizedfor the products and services you offer.
You need to use marketing materials that are appealing andevoke an emotion in your prospects. You want your postcardsto peak their curiosity. Simply put, you need to send image smarter marketing materialsthat are designed to GRAB your prospects attention.
Affordable and practical, these easily customized marketingwonders are one of the most reliable means by which you canskyrocket your business through increased sales and referrals.
The proof is in the pudding. Try it yourself by includingimage smarter post cards in your marketing campaign today andstart working smarter, not harder.
Once you do, you will never use any other type of marketingagain.
Image marketing - it works!
©2005 Judith A. Wentzel - Image smarter marketing specialist providing image smarter web site design, marketing & business services. Assisting realtors & small business owners with their business and marketing needs since 1993.
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next LevelThird in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!If you can confidently answer "yes!" to the following metrics, then you're ready to take your practice to the next level:? Is your firm's mission perfectly aligned with your market?? Do your marketing efforts create exactly the relationship your customers most want and need?? Are your services well packaged, presented with a What's In It For Me? punch, and priced at various levels?? Do you know exactly where and how to promote your firm's services?? Does your marketing system routinely and predictably create the kinds of new customers your business requires?What happens next in many successful firms, however, is not good news. Instead of sticking with what's created success in the first place, the focus shifts away from a marketing mindset.
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement in which two or morebusinesses work on a project for a set period of time.Joint ventures can be long-term, like promoting aproduct together, or some can be short-term, likebartering (trading) products and services.
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou can get an order, the recipient of your mailing package mustfirst open the envelope. Unfortunately, many recipients ofdirect mail simply discard the material without opening theenvelope.
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men.
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it's retail products orservices, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering.
It Takes Two - How to Cultivate Profitable Alliances
"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees.
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life.
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email.
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're going to write or speak about.
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it.
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you.
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner.
Niche And Grow Rich
Unless you've been living under an Internet rock, you'veprobably heard the buzz about Niche Marketing. Right nowit's the hottest marketing topic online.
Build Your Business Through Networking
Here's one of the most important success principles you'll ever learn. It is this: The more people you know and who know you in a favorable way, the more successful you will be in your business or profession.
Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period.
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of these before the other.
Write It and They Will Come - 5 Ways that Written Information Products Can Help You Build Your Busin
Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that - a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them.
How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story happens everywhere and everyday in America .
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask.
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not.
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